Digital marketing is all the rage now, and many companies believe that online is the way to go. While social media promotion, video marketing, website ads, and email newsletters are effective, they are not the only viable solutions for growing your businesses.
Since almost every company is engaged in digital marketing, competition has become fiercer. It’s a cutthroat world, and online marketing alone may not give you an edge. Traditional marketing is also necessary to reach out to a large number of consumers.
In a nutshell, combining digital with traditional marketing can produce the highest impact for you. The question is, “How do you do that?” Below we explain how to combine traditional and digital marketing for maximum gains.
Ads in Digital Magazines and Print Media
Many publications are turning from paper to digital format. An innovative way to market your company is through ads in digital magazines. These magazines can be accessed globally, which eliminates regional boundaries and opens you up to a much wider audience. Better yet, ad management tracking can tell you how many readers click on the ads, something that’s hard to do in print format.
You can also publish ads in the print editions of digital magazines. While they aren’t as popular, people still read them, which means that advertising in both digital and printed magazines can potentially increase conversion.
Analyze Customer Intent for Cold Calling
Cold calling may not be as effective as it was in the past. However, with intent data on your hands, you can leverage its full potential. By analyzing customer intent data, you will be able to reach out to more qualified prospects.
When you connect with prospects most likely to convert, your cold calls will be more efficient, and you’ll see your conversion rates skyrocket. Few people like to do cold calling, so this isn’t something you have to do internally. There are services that specialize in this traditional sales method, and they are very good at it. You just supply a list, which can be easily rented, and your cold calling vendor will take over that task on your behalf.
Combine Lead Nurturing with Direct Mail
Lead nurturing is essential to increase conversion rate, but online exchanges often end up in spam due to crowded digital space. This can be avoided by using direct mail and lead nurturing in conjunction.
The idea is to utilize direct mail to send prospects something of value to differentiate your brand from every other. This could be in the form of a postcard, letter, or discount coupon that triggers a prospect to consider the offer.
Video and Television Advertisement
TV advertisement has become a lot cheaper. Thus, you can easily use it to run commercials for your products and services. Keep in mind that production costs for television can be expensive. But you can use your video content for other channels, such as making many small videos from the same footage, specifically for social media usage.
With the ever-increasing competition and popularity of digital media, marketers are adopting various online marketing strategies to capture the market. However, since almost everyone is engaged in digital marketing, you need to do something different. Combining traditional and online marketing could be the solution you need to get an edge!
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